About

I am an operations and product manager based in New York.

My father wanted me to become a doctor. I chose startups instead, and have been part of them since I was 21. What drew me in then still drives me now: building things from scratch and solving hard, ambiguous problems without a playbook.

Most of my career has been spent in spirits and beverage. I have always loved the industry because it is grounded in real products, real operations, and real customer experience. Over the years, I have built and run distilleries across Europe and Asia, and the products I helped create have won more than 30 industry awards. But that was never the point. What I love is building something real, then seeing it out in the world.

When problems need solving, I go first to the people closest to the product. Half a day in production with the team will usually tell you more than a spreadsheet ever will. I am systems minded enough to build the database, and people first enough to know it is never the whole story.

I currently consult across the Americas and Asia, embedding on site when the work requires it.